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A Snippet from A email Auto Responder’s Facts page.
What is Confirmed Opt-in?
SPAM is a serious problem today, with no sign of it getting much better in the
near future. To help to battle SPAM, ISP’s (the services your subscribers use to
get their e-mail) have set standards for the way e-mail campaigns such as yours
should be conducted.
One of these standards is referred to commonly as verified or confirmed opt-in.
With this feature, when a subscriber is added to a list, they are sent a customized
message with a link to click on. Only when they click on the link does their
Subscription become active.
What does it mean for my account?
We require this feature for all imported subscribers and any added by sending an
e-mail to your auto responder’s address. There’s a page in your account where
you may make changes to the message.
If you make these changes, not only does your reply address show in the
Messages headers, but your subject will reflect something relevant to the
Subscriber, as well the body of the message.
Why should I use it?
Although this is entirely necessary for imports and subscribers added by e-mail, it
is also very highly recommended for web form submissions, such as what we
Describe in this getting started manual.
Confirmed opt-in provides an audit trail showing that not only did someone put
an e-mail address into your sign up form, they’ve also confirmed that request as
the only person with access to that address.
This makes it a secure transaction. Anyone can put anyone else’s address into a
Form to see what’s on the next page (and believe me, it happens a lot), but only
The owner of the e-mail address can open that message and click on the link it
Contains.
Strictly speaking, this feature is an important aspect of any responsible e-mail
Sender’s campaigns. I’d make this a tip, but that would be a misnomer. It’s really
entirely necessary.
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http://www.CashFlowTubes.com/goto/auto-responder
Your CashFlowTubes Advisor
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