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“MLM Domain Secrets”
By Mike Dillard
© 2006 Live Five Star Marketing LLC
www.MagneticSponsoring.com
You Have Been Issued Free
Distribution Rights to This Book!
This is a free ebook and does not come with a stated retail value or re-sell rights.
This work is copyrighted and may be distributed freely but must remain unaltered.
You may distribute this course to your team as in order to teach them how
increase their professionalism and advertising response with domain forwarding.
You may also use it as a free bonus item for your offers. Do you generate your
own leads? You can offer this ebook to your prospects as an added incentive to
opt-in to your site.
You can obtain your own personalized version of this ebook with the purchase of
the Magnetic Sponsoring Course at www.MagneticSponsoring.com.
Sincerely,
Mike Dillard
“MLM Domain Secrets”
Introduction:
Owning your own domain name is the fastest, easiest, and cheapest way to increase the
professionalism of you and your business, virtually over-night.
Understand that in network marketing, or any business for that matter, you are selling
yourself.
In actuality, people are much more concerned with YOU, than they are about your
business opportunity. I don’t care if you have the greatest business in the world. If you
don’t successfully position yourself as a leader in the eyes of your prospects, you will go
no where.
With this in mind, understand that you are constantly being judged… Sized up,
measured, and compared to other potential upline partners.
People want to work with winners. They are attracted to leaders. It’s a survival instinct
that is a part of our very DNA, and you cannot escape it… But you can also use this to
your advantage!
So what does all of this have to do with registering a little domain name?
Well it’s simple… It’s all about professionalism. If you don’t even know how to register a
simple domain name, how can you possibly expect other people follow you to “financial
freedom?”
But there is much more to it than that…
Having your own domain name is crucial for self-branding, tracking your advertising
results, and ensuring that your prospects successfully make it to your site instead of
someone else’s, but after writing this guide, I realized there is much to this process than
meets the eye.
Personally, I’ll spend hours and even days selecting the perfect domain name that meets
all 5 of my exclusive criteria which allows me to find a domain that protects my brand
from competition, pulls in maximum traffic from advertising, and gets listed in the top
search engine results… (Just to name a few of the considerations I put into play).
Ok, enough of my soap-box chit-chat. I’m glad you’re here because we’re going to
completely change the image of your business in about 30 minutes, so let’s get started!
Chapter 1:
Understanding the Advantages A
Domain Will Bring to Your Business.
(NOTE: All links are for illustrative purposes only and may or may not be an actual
working link).
95% of network marketers who actually register a domain name put very little thought
into the actual domain selection process.
Not me.
I’ll spend hours or even days selecting the right domain name because I’m always
thinking five steps ahead of the average business owner, and that’s what I’m going to
teach you how to do as well…
Three Reasons You Need to Own At Least One Domain Name:
First is the increased professionalism it gives to you.
Having your own domain names doesn’t necessarily put points in your professionalism
column because it is an expected practice today. But NOT having one, will definitely
HURT your image… Again, because having one is an expected practice today.
Let’s say that you were one of my cold market prospects and you didn’t know anything
about me at all. I have your contact information, so I decide to send you a quick
introductory email from my address which is:
bigboymike4287@aol.com (Not a real email address)
What would your first impression be? Do I sound like a professional business owner? A
successful CEO? A leader?
Or do you picture some big college dropout making $8.00 delivering pizzas?
The truth is irrelevant. I might be a millionaire but it wouldn’t matter because I’m being
judged by that email address the instant it arrives in someone’s inbox.
On the other hand, how would your perception change if my email address was:
Mike@idealtrends.com or Mike@MagneticSponsoring.com?
Now you’re left with two options. The impression you get is going to be either positive
due to the professional nature of the name, or neutral because the actual domain names
themselves are neutral in meaning.
Idealtrends.com, and MagneticSponsoring.com don’t really mean anything. You can’t
associate them to a company, product, or person. They are GENERIC.
The second advantage to having your own domain name is that you can now have a
personal email address that is not dependant upon a 3rd part provider like AOL, Yahoo,
Hotmail, Excite, or GMail.
We both know that it’s impossible to get an email address like mike@yahoo.com or
mike@hotmail.com.
They were picked up long ago.
But if you have your own domain name, you can choose any address you’d like:
Mike@idealtrends.com, support@idealtrends.com, help@idealtrends.com,
owner@idealtrends.com, ceo@idealtrends.com, etc…
The choice is yours.
Finally, the third advantage to owning a domain name is that you can use what’s called a
“redirect.”
In network marketing, we often use replicated website addresses or affiliate links in our
businesses.
These are usually fairly long web addresses that are difficult to give out over the phone,
or place in advertising pieces.
For example, the address for an affiliate of Magnetic Sponsoring would look like this:
http://www.(UserName).magneticsponsoring.com
Or http://www.mike.magneticsponsoring.com
(NOTE: Using lower case or upper case letters when typing a domain name make no
difference at all. Each letter in the alphabet simply corresponds to a specific number, and
that number is the same whether the letter is capitalized or not).
Your company might give you a replicated site and the address probably looks something
like this: http://www.YourCompanyName.com/123452 (where 123452 would be your
company ID number).
If you’re promoting products or services through an affiliate program, you would have an
Affiliate looks something like this:
http://www.shoppingcart.com/app/aftrack.asp?afid=586781
The bottom line is that in each of these cases above, you are LOSING business just
because of the web link itself.
Let me count the ways this will cost you…
1: Anytime you give someone a link with “additional” information in it like a user name
or ID number, people will automatically erase the extra part and go straight to the
primary domain name just out of curiosity.
For example, if this is your link: http://www.YourCompanyName.com/123452, people
will leave out, or erase the 123452 portion and just head straight to
www.YourCompanyName.com. It happens all the time and I’m sure you’ve even done it
yourself.
The bottom line is that you stand to lose out on that business.
2: You can’t put an address like http://www.YourCompanyName.com/123452 in an
advertisement of any kind. It means DEATH to your results.
Why?
A: People aren’t going to remember the number at the end of your address.
B: Not only will people do exactly what I stated in #1 and leave your ID number
off so they can go to the primary site, but anyone who actually spends money on
an advertisement, and doesn’t even bother to set up a real domain name with a
redirect obviously doesn’t have a clue as to what they are doing, which means you
will only attract leads who are even less savvy and less professional than the
person who placed it.
When I see an ad with a full link like
http://www.YourCompanyName.com/123452, or
http://www.mike.magneticsponsoringonline.com, only one word comes to mind:
“Amateur.” – Which means I wouldn’t even bother responding to that ad for that
reason alone.
3: You’re just asking for trouble if you try and give out a long link like these to a prospect
over the phone. Chances are they’re going to spell it wrong or leave a piece out.
Try giving out a link like this on a conference call and you’re going to lose
professionalism along with all of the listeners who couldn’t write it down correctly no
matter how many times you were asked to repeat it.
“URL Redirects”
So like I said, the third advantage
